Email is a strange addiction. You battle with it daily, feel the need to check for replies, get that buzz when something interesting arrives, feel overwhelmed then you have too much of it, yet empty when it gets taken away.
I came to the conclusion that my personal email traffic must be actively reduced. This was about six months ago. Finally I have taken the first step to put it into effect by unsubscribing from BananaRepublic.com, a retailer who has managed to bombard my inbox with enticing emails almost daily.
Clicking that unsubscribe button was not an easy task. BR emails have been my electronic distraction for a very long time. Hard day at work…ooohh, nothing like a 30% off online sale to set it right. I have made an art of time wasting by surfing this and other shopping websites, clicking through on the latest must have shoe, handbag, shiny bauble or must have dress, top, skirt or suit. I have spent a small fortune on feel good pick me ups. Now, my online dealer is cut off. Unsubscribed. Cold turkey.
Let’s see how long I can stay on the program…
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26 Feb Postscript…
I guess it is true what they say about breaking the seal. Email junk mail purging has continued like an avalanche gathering momentum:
- New York Times – gone
- Bed Bath and Beyond – unsubscribed
- Trip Advisor – no thanks, I don’t need to know how many people have read my review
- Trulia – this one has saved me from house envy
- Amazon Local, Groupon – enough of the 50% off the things I don’t think I want until I find out they are 50% off!
Sleeping much easier tonight…
